Audi sets all-time U.S. August sales record with 13% increase, marking 20th consecutive month of record sales
Premium category vehicles (A8, A7, A6, and Q7) represent nearly one-third of August Audi customer deliveries
HERNDON, Va., September 4, 2012 ? Audi today reported record-setting August sales of 11,527 new vehicles representing a 13% increase above the previous record set in August of last year. August also stands as the 20th consecutive month of record U.S. performance by the brand with the four rings.
Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) equal 32% of total August sales further demonstrating the brand's upward mobility in the luxury sector. This was a 61% increase of premium vehicles sold. August sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6 generating a 58.6% sales increase for the month and a 112.3% increase year to date.
Premium consumer interest in the newly designed Audi A4 contributed to a 21.5% increase in sales, while the newly-designed Audi A5 also increased 26.9% for the month and 9.1% year-to-date. The Audi Q7 also performed favorably with an increase of 32.1% for the month of August.
"Audi momentum in the U.S. continues unabated. Twenty consecutive months of record sales proves that the brand is on track to deliver another chart topping year," said Mark Del Rosso, Chief Operating Officer, Audi of America. "Looking ahead, the Audi story will only improve with the introduction of the S6, S7 and S8 premium performance models."
· Audi Certified pre-owned sales set an all-time record of 3,366 vehicles sold, amounting to the best August in Audi history, despite the reduced inventory of available models for the program.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. AUDI AG is planning to invest a total of EUR 13 billion over the period 2012 through 2016 on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.